It's nice to see them so big!

I work for an international company and as such, I get to see my pictures used all over the world in everything from brochures, posters, newsletters, catalogues and in magazines etc.

The images normally range in size from small postage stamp dimensions for use in pocket catalogues to A3 (29.7 cm x 42 cm) in books.

I was therefore pleasantly surprised recently to see some of my images blown up to 3 meters and used to cover walls at exhibition stands.

The following two images were taken at the "Restauro Ferrara" exhibition in Italy. The original image on the wall was snapped last year at the "Giannada Fondation" when I was in the French speaking part of Switzerland on a photo-tour last year.

What I find especially pleasing is that it was taken with my EOS 5d and a 17 - 40 L lens! That's right. A 24 x 36 sensor. Granted, a bit of post production work went into the image (not from me though. My thoughts of after image editing are here.)

This second image was taken at the "Sisseg" exhibition in Paris.

You can see two images on the walls. One was taken again with my 5d and the 17 - 40 The other was taken with a Rolleiflex SL66 and a 40 mm wide angle lens, using Kodak EPT tungsten balanced film in one of my studios in Basel. Which is which? Well the 5d is the one on the left.

 

On closer inspection, they both look equally sharp.



I took delivery of a digital Hasselblad earlier this year and am already blown away by the amount of details recorded. It'll be interesting to see what level of enlargement we can achieve with it.

 The old

... and the new (pic by Marcel Brodbeck)

As a side note. Both of the exhibition stands you see here were conceived, designed and produced by our in-house Visual Communications director Marcel Brodbeck.

Comments anyone?

Earning and shooting bread...

Interesting problem last week.

The company I work for has developed a range of LED lights which can be adjusted to complement various products from meat to designer textiles.

There's a setting for meat to bring out the succulent bloodiness of fresh produce on a butcher's counter to accents to subtly highlight delicate fabrics on a mannequin in a shop window. The lights can also be dimmed without losing colour.

Anyway, I digress.

We discovered at the last minute that there wasn't a suitable image of bread that we could use. I solved this by going to the bread department of a shop where the lights are already installed and working successfully.

The baker in charge gave me a selection of products to play with and I arranged them on a wooden palette. I set the EOS 5d on my Benbo and shot the buns in a vertical orientation because I knew from studying the layout that this would be ideal. My 28 - 135 zoom allowed me to crop tightly and fill the frame as envisaged by our art department.

The setup recorded with my Samsung Galaxy

That finished, I returned and they are now, as I write this, being incorporated into a brochure.

 Close-up. Again taken with the Galaxy

 That's it for now. My next assignment is to shoot some meat and a range of designer lights.

By the way. If you want to know more about these LED lights, my company has produced a microsite where all your questions will be answered. You'll find it here.

Thanks for reading.