Thursday, 30 June 2011

It's nice to see them so big!

I work for an international company and as such, I get to see my pictures used all over the world in everything from brochures, posters, newsletters, catalogues and in magazines etc.

The images normally range in size from small postage stamp dimensions for use in pocket catalogues to A3 (29.7 cm x 42 cm) in books.

I was therefore pleasantly surprised recently to see some of my images blown up to 3 meters and used to cover walls at exhibition stands.

The following two images were taken at the "Restauro Ferrara" exhibition in Italy. The original image on the wall was snapped last year at the "Giannada Fondation" when I was in the French speaking part of Switzerland on a photo-tour last year.

What I find especially pleasing is that it was taken with my EOS 5d and a 17 - 40 L lens! That's right. A 24 x 36 sensor. Granted, a bit of post production work went into the image (not from me though. My thoughts of after image editing are here.)

This second image was taken at the "Sisseg" exhibition in Paris.

You can see two images on the walls. One was taken again with my 5d and the 17 - 40 The other was taken with a Rolleiflex SL66 and a 40 mm wide angle lens, using Kodak EPT tungsten balanced film in one of my studios in Basel. Which is which? Well the 5d is the one on the left.
On closer inspection, they both look equally sharp.

I took delivery of a digital Hasselblad earlier this year and am already blown away by the amount of details recorded. It'll be interesting to see what level of enlargement we can achieve with it.

 The old

... and the new (pic by Marcel Brodbeck)

As a side note. Both of the exhibition stands you see here were conceived, designed and produced by our in-house Visual Communications director Marcel Brodbeck.

Comments anyone?

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