Film to burn?

Most of us photographers have heard the expression "film to burn". I thought about it recently when I saw this.

There was a piece on the news earlier this week about the lighting of the Olympic flame before it begins its journey to Sochi for 2014.

I saw the wide shot of the flame being lit but then, as the camera zoomed in, I saw what looked like a piece of 35mm film being used as the accelerant.

Wide shot

 

 Close up

What do you think?

Here's a video of what I saw.

Update: 

This small humorous piece was picked up and reproduced by two of my favourite sites. This resulted in a 50% surge of visitors. The two sites were Petapixel and Gizmodo. Ken Lacouture has also mentioned it on his blog.