Wednesday, 19 January 2011

Earning and shooting bread...

Interesting problem last week.

The company I work for has developed a range of LED lights which can be adjusted to complement various products from meat to designer textiles.

There's a setting for meat to bring out the succulent bloodiness of fresh produce on a butcher's counter to accents to subtly highlight delicate fabrics on a mannequin in a shop window. The lights can also be dimmed without losing colour.

Anyway, I digress.

We discovered at the last minute that there wasn't a suitable image of bread that we could use. I solved this by going to the bread department of a shop where the lights are already installed and working successfully.

The baker in charge gave me a selection of products to play with and I arranged them on a wooden palette. I set the EOS 5d on my Benbo and shot the buns in a vertical orientation because I knew from studying the layout that this would be ideal. My 28 - 135 zoom allowed me to crop tightly and fill the frame as envisaged by our art department.

The setup recorded with my Samsung Galaxy

That finished, I returned and they are now, as I write this, being incorporated into a brochure.

 Close-up. Again taken with the Galaxy

 That's it for now. My next assignment is to shoot some meat and a range of designer lights.

By the way. If you want to know more about these LED lights, my company has produced a microsite where all your questions will be answered. You'll find it here.

Thanks for reading.

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